In today’s world, almost everything is going digital. Whether it’s shopping, learning, or entertainment—people are doing it online. So it makes perfect sense that marketing has also gone digital.
But what exactly is digital marketing?
Let’s break it down in a simple way and walk through real examples so that anyone, no matter their background, can understand what digital marketing is all about.
Digital marketing is a way of promoting and selling products or services using the internet or electronic devices.
That’s it.
If you’ve ever:
…you’ve experienced digital marketing.
Channels used in digital marketing:
Imagine you’ve started a small business selling handmade candles 🕯️. You want people to know about your candles and buy them.
✅ That’s digital marketing in action!
Reach people anywhere in the world with an internet connection.
Much cheaper than TV, newspaper, or billboard ads.
Track what works (clicks, views, sales) with detailed analytics.
Show ads only to people who are likely to be interested.
Engage directly with customers via comments, chats, or emails.
Goal: Rank higher on Google.
Example: Your site appears when someone searches “best candle shop near me.”
Goal: Provide helpful content to attract customers.
Example: Blog: “How to Make Your Room Smell Amazing” featuring your candles.
Goal: Promote your brand on platforms like Instagram & Facebook.
Example: Post a video showing how your candles are handmade.
Goal: Stay in touch with customers through emails.
Example: Send out: “20% Off All Candles – This Weekend Only!”
Goal: Run paid ads where you pay per click.
Example: Your ad shows up on Google when people search for “natural candles.”
Goal: Let others promote your product for a commission.
Example: A blogger writes a review and links to your candle shop.
Goal: Partner with influencers to promote your products.
Example: A YouTuber features your candles in a “Relaxing Night Routine” video.
| 📊 Feature | 🌐 Digital Marketing | 📰 Traditional Marketing |
|---|---|---|
| Channels | Online (social media, websites) | Offline (TV, radio, print) |
| Cost | Usually cheaper | Usually expensive |
| Reach | Global | Mostly local |
| Results Tracking | Easy to measure | Hard to track |
| Targeting | Highly specific | Broad and general |
The beauty of digital marketing is that it’s for everyone:
Digital marketing is no longer optional—it’s essential.
It gives businesses, big or small:
And you don’t need a big budget to start. Just pick one channel (like Instagram or email), create helpful content, and take the first step.
✅ Want to start digital marketing for your business?
Start small—pick one platform, create content, and learn as you go. You’ve got this!